ETP project...

Lawrence please don't say this!!!! we are a Team!You going to make it in poly!!!i already forget about poly thing le.It been my pleasure to be with you 3 years of good brothers. Hopefully , after ITE we are still brother!I know how you feel today. But i have to say is WE going to make it as a Team! Let do it Team!

any plan for our project? are u guys going to meet tomorrow? pls let inform me the time, thanks.

thanks everyone
for your effort
but we still have a long way to go
i m setting a meet up soon
pls place your vote
closing date is thursday midnight
thanks

i will vote for friday ba , i can reat more on sat

The Conclusion

HGC new fashion outlet will held at the Vivo city&habourfront shopping first to try out the market.Survey will be carry out as a result our market target mainly will be the teenages & youth adults estimate ageing around 15-25.Pricing will be set resonabable for public which is around 15-20.Fashion trend is design to what the target market needs as what the survey stated. Our mission will be bringing this new fashion in and make our company HGC be the top few fashion company in singapore.Therefore,there is no surprise when you see HGC banded clothing around in singapore in a few years time.

Project Synopsis



Product

Our Product is based on customers’ personal expectations and we are doing follow-ups as a middleman between the manufacturer and the customers. Basically, our product is something which the market lacked of and it is going to be a brand new and fresh input to the market and certainly it will create a new impact to the fashion world.

Competitive Advantage

Since then our product is what is said to be new and fresh to the market, this in turn gives us an upper hand in our competition against other competitors because of its uniqueness of the way customers get our product. Our product basically is just based on customers’ satisfaction and personal preference to get it done. Therefore, this strategy is rather new to the market as our competitors have their own product made and sold as based on their company’s way of engaging the market.










Marketing Objectives (S.M.A.R.T)

Profitability Objectives
- To achieve a 20% return on capital employed by august year 2010.

Promotional Objectives
- To increase the level of fashion sense in Singapore, encourage people to dress according to what they really want for.

Objectives for Survival
- To survive the current state of financial crisis due to the Wall Street meltdown.

Objectives for Growth
- To increase the size of our operation in Singapore from $10,000 in year 2008 to $20,000 in year 2010.

Objectives for Branding
- To make HGC brand of T-shirt the most popular brand among teenagers and young adults (15 – 25 years old) in Singapore by August year 2010.

i see we r goin some where now...
cont to work hard...
kill off tat mud dog...
thanks

n as alws take care...

Market Research purposal

Our group decided to use Qualitative survey to find out from student, lectures & stuff in ITE clementi west about the interest in playing boardgames before setting our business. Feedback form will be issue after the event have ended to find out whether our event service is good or bad.We will collect the data together and make into a statics for easy to understand.

How to carry out?
Qualitative survey

1) To ask 4 teacher and 16 student in the cantten,staff room& classroom

2)will be asking question to the target maket not for them to fill

3) Find out interest of boardgames

4)Age,gender,crouse

5)what kind of price will you pay for our sevice?

6)Which room in school do you perfer?

7)which type of boardgames you like?

Perfer quick game or slow games?

if your have more please put.

List of boardgames not stated? since they dont know about our
boardgames, so it will be difficult for them to judge like or dislike.

during lesson time, we should not be disturbing class so drop
the idea of surveying in the class.

i'm wondering will it be better that we state the room they prefer
as air-con or non air-con room, incase they prefer to be in SR room or
some other com lab? will be worse if they want to play in staff
room.

drop the music idea as we want to reduce noises in the school.

8)How long were you willing to spend on single boardgame?

9)How many people do you prefer to be in 1 boardgame?

ok ppl...
ppl on my team...
hope we can our probs fast...
and as alws pls voice out if there is any prob...
thanks...

recently i knew a prob with our team mate k1
u see...k1 is with k2...
k2 doesnt really like him spending time with us instead of her...

there was one time when we had a meet up at central mall...
k1 was with us and that cause k2 to be unhappy...
and caused tension among them...

and then more recently...
k1 went to yk house to do some finishing to our work...
k2 found out(thanks to big mouth)and same thing happened again...

k1 ah k1...
we know its hard on you sometimes but cont to push on...
we need you together...
strive on...
really hope k2 can be more understanding and know whats more impt...

now law...
i m glad u are beginning to open up...
cont the hard work...

yk...
u have change for e better...
gd for u...
cont though...

Please my personal life don't need to be announce. no matter what i will find time to do my part de ty!

new edit.

Market Research purposal

Our group decided to use Qualitative survey to find out from student, lectures & stuff in ITE clementi west about the interest in playing boardgames before setting our business. Feedback form will be issue after the event have ended to find out whether our event service is good or bad.We will collect the data together and make into a statics for easy to understand.

How to carry out?
Qualitative survey

1) To ask 4 teacher and 16 student in the cantten,staff room& classroom

2)will be asking question to the target maket not for them to fill

3) Find out interest of boardgames

4)Age,gender,crouse

5)what kind of price will you pay for our sevice?

6)Do you perfer air con or non-air con room?

7)which type of boardgames you like?

Perfer quick game or slow boardgames?

9)How long were you willing to spend on single boardgame?

10)How many people do you prefer to be in a single boardgame?

this is the advantages and disadvantages written in the book:

Secondary Data

Advantages:

1)it affords more understanding for both interviewer
and the respondents as there is a two-way feedback

2)complex questions can be explained on the spot

3)it enables the interviewers to show the respondents certain
visual aids ( dont understand what it means )

Disadvantages:

*it is time consuming and expensive as many
interviewer are required ( dont think this affect us )

*(suggestion that replace this: it is time consuming and it can
only be conduct during breaktime, some people might not willing
to be interview because they are having their lunch)

different interview techniques may be a source of bias as
respondents may be affected by the interviewers

today my job is very easy compared to john and kol, i am sorry
coulden help much especially john.........dont force yourself
too hard on finishing the statistics, take a break once a while
if u cant finish we hv no right to blame on you, dont feel quilty
about it.......A TEAM WILL ALWAYS BE A TEAM

thanks kolrence for your afford too....

Efford

Promotion

After the collections of data in the ITE clementi west campus, we found out that mostly our target market is interested in board gameing. So there for ,our group have come out with this package to attact their attention.

From 12pm-3 pm fridays(exclude public holidays & eve.)
1) (2 home made cookie, 2 drinks & 1 hours of gameing of 1 hours) for 2person @ $12

2)( 3 home made cookie, 3 drinks & 1 hours of gameing of 1 hours) for 3 person @ $20

3)( 4 home made cookie, 4 drinks & 1 hours of gameing of 1 hours) for 4 person @ $25

4)(5 home made cookie, 5 drinks & 1 hours of gameing) for 5 @ $28

5)(6 home made cookie, 6 drinks & 1 hrs hours of gameing) for 6 @ $30

(Extentsion of 1 hours per person is just $2 for further gameing.)

Addition of a cookie $1, drink $1
freeflow of delucate english songs that we have provide!

From 3pm-6 pm fridays(exclude public holidays & eve.)
1)(2 drinks, 1 bowl of roost peanut and a hours of gameing) for 2 @ $11

2)(3drinks, 1 bowl of roost peanut and a hours of gameing) for 3 @ $17

3)(4 drinks, 1 bowl of roost peanut and a hours of gameing) for 4 @ $20

4)(5 drinks, 1 bowl of roost peanut and a hours of gameing) for 5 @ $24

5)((6 drinks, 1 bowl of roost peanut and a hours of gameing) for 6 @ $28

Addition of a bowl of peanut $2, drink $1
freeflow of delucate english songs that we have provide!

Price

As for the Pricing , the personal interview survey has shown that student/Teacher are willing to pay for our gaming service a range of $3-$5 per hour.So we going to charge a maxium of $5 at peak period and as low as $3 for non-peak peroid.

Friday 12-3 $5 per person per hour
3-6 $3 per person per hour
freeflow of delucate english songs that we have provide!

Product

The main purpose of our boardgame is to let ITE student/Teacher to release stress over school works .Our service is here to help them relax themselves at the same time to let them bond wih their friends.Our unquie selling point of our service is that we use boardgame that are not common in sinagapore but is fun we have also lower our price due to our target audenice willingness of paying for the service.We also provide a long list of english songs for our customer to delucate for free.Boardgames advaliable for sales. Competition may held if session contact is well response.

Place

After result of the survey, we can see that our customer want air-con room for the location.So after several discussion we decided that B2/202 in the school will be the most suitable for our event to carry out.If B2/202 have been use on that day ,B2/203 will be our backup room for the event.

Feedback

A feedback form will be issue to customers after they have finish their gameing session with us. This is to check whether our service have meet their needed or have room for further improvement.

edit!

Promotion

After the collections of data in the ITE clementi west campus, we found out that mostly our target market is interested in board gaming. So there for ,our group have come out with this package to attact their attention.

From 12pm-3 pm fridays(exclude public holidays & eve.)
1) (2 home made cookie, 2 drinks & 1 hours of gaming of 1 hours) for 2person @ $9

2)( 3 home made cookie, 3 drinks & 1 hours of gaming of 1 hours) for 3 person @ $15

3)( 4 home made cookie, 4 drinks & 1 hours of gaming of 1 hours) for 4 person @ $20

4)(5 home made cookie, 5 drinks & 1 hours of gaming) for 5 @ $25

5)(6 home made cookie, 6 drinks & 1 hrs hours of gaming) for 6 @ $30

(Extentsion of 1 hours per person is just $2 for further gaming.)

Addition of a cookie $1, drink $1
freeflow of delicate english songs that we have provide!

From 3pm-6 pm fridays(exclude public holidays & eve.)
1)(2 drinks, 1 bowl of roost peanut and a hours of gaming) for 2 @ $9

2)(3 drinks, 1 bowl of roost peanut and a hours of gaming) for 3 @ $13

3)(4 drinks, 1 bowl of roost peanut and a hours of gaming) for 4 @ $18

4)(5 drinks, 1 bowl of roost peanut and a hours of gaming) for 5 @ $22

5)((6 drinks, 1 bowl of roost peanut and a hours of gameing) for 6 @ $28

Addition of a bowl of peanut $2, drink $1
freeflow of delicate english songs that we have provide!

Price

As for the Pricing , the personal interview survey has shown that student/Teacher are willing to pay for our gaming service a range of $3-$5 per hour.So we going to charge a maxium of $5 at peak period and as low as $3 for non-peak peroid.

Friday 12-3 $5 per person per hour
3-6 $3 per person per hour
freeflow of delicate english songs that we have provide!

Product

The main purpose of our boardgame is to let ITE student/Teacher to release stress over school works .Our service is here to help them relax themselves at the same time to let them bond wih their friends.Our unquie selling point of our service is that we use boardgame that are not common in sinagapore but is fun we have also lower our price due to our target audenice willingness of paying for the service.We also provide a long list of english songs for our customer to delucate for free.Boardgames advaliable for sales. Competition may held if session contact is well response.

Place

After result of the survey, we can see that our customer want air-con room for the location.So after several discussion we decided that B2/202 in the school will be the most suitable for our event to carry out.If B2/202 have been use on that day ,B2/203 will be our backup room for the event.

Feedback

A feedback form will be issue to customers after they have finish their gameing session with us. This is to check whether our service have meet their needed or have room for further improvement

Comparative research
Disadvantage

Compare other gaming cafe in singapore that have the same service as us, cafes in singapore such as settels & pit shop have more type of choose of boardgames than us to choose from.Areas that provide the service maybe biggest then us.They use online promotion where else we do not.They have others payment mode where by we only accept cash.

Advantage

We carry out in school where by no outsiders will come therefore more safer.Our price is cheaper compare to outside marketas we have the same kind of boardgames.We have crews at every table to guide and serve the customers as others cafe cannot meet it.We use sms to booked seat which no cafe provide that service.

Promotion

After the collections of data in the ITE clementi west campus, we found out that mostly our target market is interested in board gaming. So there for ,our group have come out with this package to attact their attention.

From 12pm-3 pm fridays(exclude public holidays & eve.)peak hours
1) (2 home made cookie, 2 drinks & 1 hours of gaming of 1 hours) for 2person @ $9

2)( 3 home made cookie, 3 drinks & 1 hours of gaming of 1 hours) for 3 person @ $15

3)( 4 home made cookie, 4 drinks & 1 hours of gaming of 1 hours) for 4 person @ $20

4)(5 home made cookie, 5 drinks & 1 hours of gaming) for 5 @ $25

5)(6 home made cookie, 6 drinks & 1 hrs hours of gaming) for 6 @ $30

(Extentsion of 1 hours per person is just $2 for further gaming.)

Addition of a cookie $1, drink $1
freeflow of delicate english songs that we have provide!

From 3pm-6 pm fridays(exclude public holidays & eve.) non-peak hours
1)(2 drinks, 1 bowl of roost peanut and a hours of gaming) for 2 @ $8

2)(3 drinks, 1 bowl of roost peanut and a hours of gaming) for 3 @ $13

3)(4 drinks, 1 bowl of roost peanut and a hours of gaming) for 4 @ $18

4)(5 drinks, 1 bowl of roost peanut and a hours of gaming) for 5 @ $22

5)((6 drinks, 1 bowl of roost peanut and a hours of gameing) for 6 @ $28

Addition of a bowl of peanut $2, drink $1
freeflow of delicate english songs that we have provide!

A name card will be issue to every player on that day for them to sms to book in advance.The card contain our company name,contact number,operating time.Behind of the card is a earn stickers promotion.There is 6 spaces. Every recipt of minuim $15 will be give a a sticker.When it reach 3 we will give then a minor gift and when it reach 6 you will get a major prize.

Price

As for the Pricing , the personal interview survey has shown that student/Teacher are willing to pay for our gaming service a range of $3-$5 per hour.So we going to charge a maxium of $5 at peak period and as low as $3 for non-peak peroid.

Friday 12-3 $5 per person per hour
3-6 $3 per person per hour
freeflow of delicate english songs that we have provide!

Product

The main purpose of our boardgame is to let ITE student/Teacher to release stress over school works .Our service is here to help them relax themselves at the same time to let them bond wih their friends.Our unquie selling point of our service is that we use boardgame that are not common in sinagapore but is fun we have also lower our price due to our target audenice willingness of paying for the service.We also provide a long list of english songs for our customer to delucate for free.Boardgames advaliable for sales. Competition may held if session contact is well response.

Place

After result of the survey, we can see that our customer want air-con room for the location.So after several discussion we decided that B2/202 in the school will be the most suitable for our event to carry out.If B2/202 have been use on that day ,B2/203 will be our backup room for the event.

Feedback

A feedback form will be issue to customers after they have finish their gameing session with us. This is to check whether our service have meet their needed or have room for further improvement

Market Research purposal

Our group decided to use Qualitative survey to find out from student, lectures & stuff in ITE clementi west about the interest in playing boardgames before setting our business. Feedback form will be issue after the event have ended to find out whether our event service is good or bad.We will collect the data together and make into a statics for easy to understand.

How to carry out?
Qualitative survey

1) To ask 4 teacher and 16 student in the cantten,staff room& classroom

2)will be asking question to the target maket not for them to fill

3) Find out interest of boardgames

4)Age,gender,crouse

5)what kind of price will you pay for our sevice?

6)Do you perfer air con or non-air con room?

7)which type of boardgames you like?

8 )Perfer quick game or slow boardgames?

9)How long were you willing to spend on single boardgame?

10)How many people do you prefer to be in a single boardgame?

ok pls post for our next hand in...