ETP project...

I dont hv the mission and vision, is not in the thumpdrive either
So sry, maybe put a box or something else and write mission and vision
as an example

Thursday and friday, i wont be able to attend sch. But nevertheless, i will continue to do the pom and update it here. Anything, can msg,call,or post any info for me here at forum,at any point of time. Sorry for the inconvenience. Thursday noon, i will post the pom project here. Not the complete 7ps, but basically i try to do as much as i can.

Sorry disturb the information flow ar.
meow, if you wan me close your poll i can close it for you.
based on our last discussion.

Sweetslut
ur frenly adminstrator

i guess i wont be going to school tomororw,
i cant stand it, pls dont call me at 12am nextime
cos my sis is already sleep at this time, sry ya

Sorry guys i was behind schedule. I dont think i will post everything up here. Now i'm only at product only. Seriously speaking, just one "P" thats alot to do.

settlers cafe

events
-The Singapore Board Games League (SBGL) 2008

promotions

-VIP / Student package
(Weekdays except public holiday)
2pm - 6pm $6+
Whole afternoon gaming, this package includes free flow of soft drinks. For the hungry, hungry folks, just add $4 for a main course from the set menu. Just flash us your student / VIP and join us for the most popular package at Settler's!

-Ladies Nite
(Every Thursday, except holidays and eve of public holidays)
6.00pm to 10.00pm $6+
Dedicated night for our dear lady guests! Let your hair down, literally, and join in the laughter as we entertain you! Package includes free-flow of soft drinks and your man gets in at $9. Your choice of any main course from the set meal menu for only an additional $6!

-Pop Corn Promo at Settlers Central
Settlers Cafe Central introducing fresh healthy pop corn from Spain! Introductory offer at $2 for a pack. Have fun popping your own corn with

-Value Meal Night
(Tuesdays) 6-10pm $12+.
Includes 1 meal (from set meal main course), one welcome drink and gaming.

-Happy Hour Promotion
(Fri, Sat, Sun) 6pm-9pm
(Sat, Sun) 12pm-3pm
$14+ per guest
Package includes 1 meals (from set meal main course) + 1 welcome drinks and gaming. Minimum of 4 guests per table are required.

-Snack Feast Night
(Wednesdays) 6-10pm $12.90+
Free-flow snacks (unlimited ala carte snack orders), and gaming.
Settlers Wings limited to 1 order each per guest. Soft Drinks at $1.50 per glass, VIP offer of 1 JUG at $5 per VIP!

-Play After Dark
Overnight gaming is back!
For just a minimum of only $100 spending, you can get the unique experience of playing your games until morning!
Alternatively you can also opt for our $12/-+ per pax free-flow drinks package (2 hours).
By reservation only.


-Happy Hours @ Holland Village
For Attribute Card members, NUS and NTU students. Pay only $7+ per person to enjoy freeflow softdrinks
Sundays to Wednesdays from 6-10pm. Enjoy a meal at additional $5+

-November Promotion - Guess the number of Ugly Dolls in Settlers SMU

-Every purchase of $50 entitled to a form
Guess the number of ugly doll monsters that are stick onto various parts of the cafe
Weekly draw for customers who patronize at SMU outlet in that week at 12am on Saturdays.
An extra draw will be done on the last November of Saturday for customers who have not win for the entire month.

-Lunch Menu Package
12pm ?5 pm daily
1 Soup Of The Day, 1 Main Course and 1 Soft Drink
All that for $8.90 Nett! ($1 off SMU faculty staff and students)

* 10% Discount On All Ala Carte items for SMU faculty staff and students World Of Warcraft Qualifiers
Every third Sunday of the month is the World Of Warcraft Qualifiers. If you enjoyed the online sensation MMORPG, this is the trading card game for you.

All promotional packages are not available on holidays eve and public holidays.

location/ operating hours

(central)
39, North Canal Road (Clarke Quay MRT Exit A), Singapore 059295
Car Parking : Apollo Centre, Merchant Court Hotel (Both offer per entry after 5pm and Sunday)
Telephone 6535-0435
Fax 6535-1620
SMS Reservation 8436-6799
Monday Closed
Tuesday 2pm - 11pm
Wednesday 2pm - 11pm
Thursday 2pm - 11pm
Friday 2pm - 1:30am
Saturday 12 noon - 1:30am
Sunday 12 noon - 11pm
Holiday Eve Extended hours till 1:30am
Holiday As usual.
Cafe will open on Monday or any hour for event booking. Loft is only available on Friday and Saturday night.

(SMU)

SMU, 80 Stamford Road, #B1-61 (Big Step) Singapore 178902

Bus service : Hotel Rendevous - 106 111 124 128 14 16 162 167
171 174 175 190 36 502 518 576 578 579 581 587 7 700 77
Car Parking : Hotel Rendevous, Plaza by the Park

Telephone 63335229
Fax 63335922
SMS 82345219
Monday 12:00 noon to 10:00pm
Tuesday 12:00 noon to 10:00pm
Wednesday 12:00 noon to 10:00pm
Thursday 12:00 noon to 10:00pm
Friday 12:00 noon to 01:00am
Saturday 12:00 noon to 01:00am
Sunday 12:00 noon to 10:00pm
Holiday Eve 12:00 noon to 01:00am
Holiday 12:00 noon to 10:00pm

(Holland V)
Blk 15 Holland Drive #02-98 Singapore 271015
Car Parking : Open Car Park @ Blk 17 Holland Drive, or Multi-storey Car Park @ Blk 10A Holland Drive
Telephone 6464-0178
Fax 6464-0179
Monday 1:00pm - 10:00pm
Tuesday 1:00pm - 10:00pm
Wednesday 1:00pm - 10:00pm
Thursday 1:00pm - 10:00pm
Friday 1:00pm - 2:00am
Saturday 1:00pm - 2:00am
Sunday 1:00pm - 10:00pm
Holiday Eve 1:00pm - 2:00am
Holiday 1:00pm - 10:00pm

mind cafe

Promotion
-NTU 10% Discount for All Students & Staffs
10% DISCOUNT FOR ALL CURRENT STUDENTS AND STAFFS
Visit any The Mind Cafe Outlet now with your current student or staff pass of NTU and get a 10% discount off the final bill.

- Ladies night
FREE BOARDGAMING CHARGES FOR LADIES.
PLUS : A complimentary basket of munchies of your choice for each table.
(Ladies, please choose your choice of munchie.)
(Guys at $3 an hour per pax for the boardgaming.)
Boardgames' best and most value-worth promotion on tuesday!
Ladies' Night do not apply if Tuesday falls on Public Holidays or Public Holidays' Eve.

-members night
FREE BOARDGAMING CHARGES FOR MEMBERS+3 GUESTS.
Each member card entitles 1 member with 3 guests free of boardgaming charges.
(Produce member card before enjoying free boardgaming charges.)
(non-member at $3 per hour per pax)
PLUS : Free member card with $80 or more spending on Wednesday's Night.
Boardgames' best and most value-worth promotion on wednesday!
Members' Night do not apply if Wednesday falls on Public Holidays or Public Holidays' Eve.

-The Mind Lucky Draw
THROW A PAIR OF DICE TO WIN PRIZES.
For every $80 spent on a single bill at any of our outlet, you are entitled to one free throw of a pair of dice to win fantastic prizes.
(check out the rewards at the counter)

-Buy Games & get our games delivery


Games Delivery now for more than $150 spending on games purchase.

-Enjoy privileges
NTU Student / Staff Pass
Entitles to 10% discount off the bill at all outlets on anyday.
ABN AMRO BANK Credit Card
Entitles to 10% discount off the bill at all outlets on anyday,with minimum spending of $100.

++ All prices are subject to 10% service charge & prevailing GST Rates

operating/ location

Bugis
13 Purvis Street, Singapore 188592
Contact No : 6 33 444 25
Operating Hours :
12pm to 11pm (Sunday to Thurs),
12pm to 1am (Friday And Saturday, PH Eve)
Nearest MRT :City Hall / Bugis
Nearest Landmark :National Library | Raffles Hotel | Bras Basah Complex

Dhoby Ghaut
60A Prinsep Street Singapore 188664
Contact No : 6 33 444 26
Operating Hours :
12pm to 11pm (Sunday,
2pm to 11pm (Mon to Thurs),
2pm to 3am (Friday And Saturday, PH Eve)
Nearest MRT :Dhoby Ghaut MRT
Nearest Landmark :Paradiz Centre | Hotel Rendezvous | The Cathay

Raffles Place
68 Boat Quay, Singapore 049856
Contact No : 6 33 444 27
Operating Hours :
2pm to 11pm (Sunday,Tues to Thurs),
2pm to 3am (Friday And Saturday, PH Eve)
Closed on Monday
Nearest MRT :Raffles Place | Clarke Quay
Nearest Landmark :Elgin Bridge (at South Bridge Road) | UOB Plaza | SIngapore River

Tampines
New outlet not open yet!
No details.

Mind games cafe sponsors

Canon
Canon Inc. is a Japanese multinational corporation that specializes in imaging and optical products, including cameras, photocopiers and computer printers.
It has made a name not only in photography arena but is now a renowned brand in digital imaging.
Flickz
Flickz begins with the idea of matching lifestyle with I.T. products. Since the introduction of notebook computers and mp3s, these products have quickly become a part of our daily lifestyle and thus inspired our brand Flickz.
laptops cases for exclusive birthday events held at The Mind Cafe.
World Of Sports
World Of Sports is a group retail chain stores with exciting mix of Sports Performance brands. World Of Sports has now grown to 20 retail stores in Singapore, 15 in Malaysia ans has also established presence in Vietnam through franchising. To-date, there are 6 World Of Sports stores in Ho Chi Minh City.
All World of Sports members enjoy 10% discount off the bill at all The Mind Cafe Outlets. The Mind Cafe Members also enjoy 10% discount off regular items at World Of Sports Branches.
Selphy
Selphy currently provided High-tech and instant photo printers in collaboration with Canon to The Mind Cafe.

pit shop

package
*Indivdual Packages

Pitstop, $14.90
Stoping for a great meal? The Pitstop comes with a main course, soup of the day, a drink and 2 hours of gaming. Each main course includes a serving of salad and crinklet fries.

Flag Off, $7.90
Get started with a bowl of delicious hot soup goodness!
Soup of the day and 2 hours of gaming for 1 pax.

Road Trip, $9.90
Choice of chocolate eclairs or cream puffs. Add another drink and 2 hours of gaming, it is definitely going to be a sweet road trip.

Highway, $11.90
Cruise the highway with any of our yummy finger food.1 finger food, 1 drink and 2 hours of gaming for 1 pax.

*Twin Package

Cross Roads, $19
Take a break, have a nice snack. Cross roads come with a plate of finger food, 2 drinks and 2 hours of gaming for 2 person.

*Group Packages

Fast Forward, $34
Get started fast! The Fast Forward comes with a plate of finger food, 4 drinks and 2 hours of gaming for 4 folks. Bring it on!

Road Block, $52
Take your pick of 2 yummy plates of finger food. Add another 6 drinks and 2 hours of gaming for 6 person. The formula for awesome fun.

Detour, $32
Only got time for a fast round of games? Take the detour. Comes with 6 drinks and 1 hour of gaming for up to 6 folks. Short but sweet!

Promotion

Weekday Noons (Monday to Thursday)

free flow of drinks + free gaming from 2pm to 6pm!
Only: $5 per pax

Monday-Students' Night
Mochi ice cream + free flow of drinks + free gaming throughout the night!
Only: $8 per pax (upon presenting your student card)

Tuesday-Members' Night

Members play absolutely free! absolutely.....
All others: Wait til you have your membership card

Wednesday-Ladies' Night

Mochi ice cream + 1 free drink + free gaming throughout the night!
Only:$8 per pax (upon proving your gender)
All others: Wait til you are a Lady

Thursday-Corporate Night

Mochi ice cream + Free flow of drinks + Free gaming throughout the night!
Only:$8/- per pax (upon presenting your business card)
All others: When you start working

Friday-Students' Noon

Mochi ice cream + Free flow drinks + Free gaming from 12pm-5pm!
Only: $8 (upon presenting your student card)
All others: Wait till you become a student

Operating hours

2pm-11pm (mon-thurs)
12pm-3am(fri,sat)
12pm-11pm(sun)

Location

By MRT:

From Raffles Place MRT Interchange
1.Stop at Raffles Place MRT interchange
2.Exit from UOB plaza 1
3.Walk down to Boat Quay (where the river is)
4.Walk along the stretch of road (Circular Road) behind the shophouses facing the river
5.Look for unit no. 14B.


From Clarke Quay MRT
1.Stop at Clarke Quay MRT station (NEL)
2.Cross the road towards upper Circular Road
3.keep a look out for a old and large beige apartment call 'Riverwalk apartments' (it has a multi storey carpark with an apartment block on top)
4.Cross the road towards the row of shop houses with '7-Eleven' and ' Candy Bouquet'
5.Look for Unit no. 14B


From City Hall MRT
1. Stop at City Hall MRT
2. Exit towards the Funan shopping center
3. Walk straight towards boat quay
4. After boat quay, you will reach Circular Road
5. Look for Unit no. 14B


By Bus
Bus services that stops along South Bridge Road are:

SBS: 51, 63, 80, 124, 145, 166, 174, 197, 162m, 174m, 181m
TIBS: 851, 961

1.Stop at the bus stop right after Elgin Bridge (the bridge right after Parliament house)
2.Alight and turn left towards a junction where you will see Circular Road
3.Look for Unit No. 14B
4. If you alight from the Clarke Quay side, follow the below directions to walk over to Pitstop Cafe.


By Car
Enter Circular Road through Lor Telok or South Bridge Road, nearest expressway is CTE exit from either Mercant Road or Havelock Road.

Public Parking from 5-10pm 50 cents/ half hour and free after 10pm at Upper Circular Road.
Private Parking at RiverWalk apartments are at $2 per entry from 5pm-12mn

By Foot
Just walk and follow any of the above instructions.

By Phone
Call 65355383 and our friendly staff will guide you!

decoders cafe

events
Hewlett-Packard Team Bonding 8th August 2008
City Harvest Gathering by XiaoWei 27th June 2008
Guardian Pharmacy Gathering 20th June 2008
Dollfire 14th June 2008
Viwawa Gathering 11th April 2008
Re:Sources Gathering 11th April 2008
Christmas Eve Party Celebration 24th December 2007
City Harvest Gathering 9th December 2007

promotions

November Promotion
Saturday, 1st November 2008
1 for 1 free Float Promotion
We are having a One for One free Float promotion for the month of November. So hurry, get a friend down and enjoy your free float today!

October Promotion
Wednesday, 1st October 2008
Opening Promotion
To celebrate the launch of nEbO Cafe (E!hub) at Downtown East, we are having a Opening Promotion of 30% off all board gaming packages (Block Booking Packages are not included) for October 2008. Promotion is available at only at nEbO Cafe (E!hub).
De Coder’s Cafe is proud to present nEbO Cafe (E!hub)! nEbO Cafe (E!hub) is under the management of De Coder’s Cafe from 1st October 2008. nEbO Cafe (E!hub) is more than a board game cafe, it has the following facilities for our customers:
Private Movie / Board Gaming Room
Nintendo Wii Stations
Over 150+ new Designer Board Games
Area of 3500 square feet and a seating Capacity of 150 people
Services such as Nail Art, Body Art in the cafe to better serve our customers (Coming Soon)
Push Carts and WoW! Display (Coming Soon) integrated in the cafe for shoppers
Do visit us to see the board game cafe that you have never seen before! For directions, please refer to here.
All other discounts do not apply together with Opening Promotion.

September Promotion
Monday, 1st September 2008
Teacher's Day Special
A special 20% discount for all teachers & lecturers (needs verification to qualify) at both De Coder's Cafe and nEbO Cafe for the month of September.

August Promotion
FRIDAY, 1st August 2008
Sunday Crazy @ De Coder's Cafe
Due to overwhelming responses, the Sunday Crazy Promotion will be extended for another month!
Enjoy 20% off total bill on Sundays in August!
* Vouchers, memberships and other discounts are not applicable with Sunday Crazy discount.
SAFRA Membership Privileges
Enjoy 20% off total bill and 1 for 1 free drink in July and August!
* Vouchers, memberships and other discounts are not applicable with SAFRA membership.

July Promotion
TUESDAY, 1st July 2008
Sunday Crazy @ De Coder's Cafe
Enjoy 20% off total bill on Sundays in August!
* Vouchers, memberships and other discounts are not applicable with Sunday Crazy discount.
SAFRA Membership Privileges
Enjoy 20% off total bill and 1 for 1 free drink in July and August!
* Vouchers, memberships and other discounts are not applicable with SAFRA membership.

June Promotion
SUNDAY, 1st June 2008
The longer you stay, the lesser you pay
For every hour of stay, the next hour of minimum charges is reduced by $1. i.e 4 hours of stay on Sat 6-10pm. 1st hour: $6, 2nd hour: $5, 3rd hour: $4, 4th hour: $3
Student's Package Promotion
Students taking student's package are able to enjoy 1 for 1 free float. Simply buy 1 float, you get another at no cost.
PAssion Promotion
If you are a PAssion card holder, you get to enjoy 20% off overall bills for June.

May Promotion
TUESDAY, 1st May 2008
Pay for 1 hour, Stay for 2 hours
Due to overwhelming responses, we are extending our "Pay for 1 hour, Stay for 2 hours!" for another month!...
From the 2nd hour onwards, you only need to fulfill one hour of minimum spending for staying 2 hours in the cafe. For example, for a stay of 3 hours at De Coder's Cafe, you merely need to fulfill the 1st hour and 2nd hour of minimum spending; the 3rd hour is absolutely free.

April Promotion
TUESDAY, 1st April 2008
Pay for 1 hour, Stay for 2 hours
From the 2nd hour onwards, you only need to fulfill one hour of minimum spending for staying 2 hours in the cafe. For example, for a stay of 3 hours at De Coder's Cafe, you merely need to fulfill the 1st hour and 2nd hour of minimum spending; the 3rd hour is absolutely free.

March Promotion
SATURDAY, 1st March 2008
Pay for 1 hour, Stay for 2 hours
From the 2nd hour onwards, you only need to fulfill one hour of minimum spending for staying 2 hours in the cafe. For example, for a stay of 3 hours at De Coder's Cafe, you merely need to fulfill the 1st hour and 2nd hour of minimum spending; the 3rd hour is absolutely free.

February Promotions
SUNDAY, 3rd February 2008
V-Day Special (Available at all timings from 9th Feb 2008 to 17th Feb 2008)
Tired of having dinner or lunch during Valentine's Day followed by a movie? Check out this offer by De Coder's Cafe: For $35, you not only get food but also 2 hours of board games with your love one.

2 Main Course of your choice
2 Soup of the Day
2 Lovers' Smoothies
2 Brownies with Ice Cream
2 hours of board games
International Friendship Day Special (Available at all timings from 9th Feb 2008 to 17th Feb 2008)
With the talk about Valentine's Day, have you forgotten about International Friendship Day? It's time that you gather your friends and enjoy this day together with fun and laughter. De Coder's Cafe offers a special package that caters to this every special day. Each person only needs to spend $12 to enjoy a 3 hours package with the following delights:
Main Course of your choice
Soup of the Day
Choice of Soft Drink
Single Scoop Ice Cream
Lunar New Year Special (Available on 6th and 8th Feb 2008)
Worried that you have no place to enjoy yourselves during the holidays? Fear not! De Coder's Cafe will be opened for you! Check out our special operating hours on our website.
Pay for 1 hour, Play for 2 hours
You are not able to make it on the promotion dates? Fear not, we are extending our January promotion for another month. From the 2nd hour onwards, you only need to fulfill one hour of minimum spending for staying 2 hours in the cafe. For example, for a stay of 3 hours at De Coder's Cafe, you merely need to fulfill the 1st hour and 2nd hour of minimum spending; the 3rd hour is absolutely free.

January Promotion
WEDNESDAY, 2nd January 2008
Pay for 1 hour, Stay for 2 hours

package

Happy Hour
From Monday to Friday, Everyone will be able to enjoy the following package:
Happy Hour
$5 per member ($6 for non-member) for 4 hours
2pm to 6pm
Unlimited Games
Free Flow of Soft Drinks
Happy Hour is not applicable during Public Holidays or Public Holidays' Eve.

Theme Nights: Members Night
Every Monday, all nEbO or De Coder's Cafe members will be able to enjoy the following package:
Members Night
$6 per person ($8 for non member) for 4 hours
6pm to Closing
Unlimited Games
Free Flow of Soft Drinks
Members Night is not applicable if Monday falls on Public Holidays or Public Holidays' Eve.

Theme Nights: Students & Teachers Night
Every Tuesday & Thursday, all Students or Teachers (including lecturers/tutors/admin) will be able to enjoy the following package:
Students & Teachers Night
$6 per person ($8 for non Students\Teachers) for 4 hours
6pm to Closing
Unlimited Games
Free Flow of Soft Drinks
Students & Teachers Night is not applicable if Tuesday or Thursday falls on Public Holidays or Public Holidays' Eve.

Theme Nights: Corporate Partners Night
Every Wednesday, all PAssion Card, SAFRA or NTUC Club members will be able to enjoy the following package:
Corporate Partners Night
$6 per person ($8 for non members) for 4 hours
6pm to Closing
Unlimited Games
Free Flow of Soft Drinks
Corporate Partners Night is not applicable if Wednesday falls on Public Holidays or Public Holidays' Eve

location&contact

De Coder's Cafe @ Balmoral Plaza
Address: 271 Bukit Timah Road #B1-04, Balmoral Plaza, Singapore 259708
Phone: 62352160

nEbO Cafe @ E!hub
Address: 1 Pasir Ris Close #04-102, Downtown East E!hub Singapore 519599
Phone: 6582 3943
Email: admin@decoderscafe.com
Website: http://www.decoderscafe.com

operating hours
sunday to thursday & public holiday 2pm-10pm
friday,saturday & eve of Public holidays 2pm-2am

doing project soon????

Mini - 1400-1600 or till 1600-1800
($8 per pax one grand prize)

1st Month 2nd Month Same As 1st MonthSchedule

Week1-Normal Week1-Normal
Week2-Normal Week2-Normal
Week3-Normal Week3-Normal
Week4-Mini Contest Week4-League

Sign up in team of 4
4 different boardgames for league
Game of 4 person 4 table

Prize- Vouncher, Movie Ticket (not decided)

sheng siong

fruit juice 2L @ $3 (orange/apple/mango/lime/fruit punch)

soft drink
100 plus @1.75

7 up @1.65

pokka tea @1.45(blueberry/lemon/green tea)

kickapoo @1.50

pepsi @1.65

A&W root beer @1.65

(red bull) 24 cans,250ml @13.80

kolopo

kasara choco crunch 1kg @3.95

prawn crackers 200g @1.95

mixed nuts 450g @2.40

pop potato 160g @1.50

Place

We choose to carry out our business at ITE clementi west .The reason we will do it in school because many students in ITE clementi west do not know the interesting side of boardgames.Yet Boardgames is also a kind of 'equiment' to help to bounding among friends & teachers as well as get to know each other more though it.Our company will highly recommend room B2/202&203 either one for our business to set up.It was because these 2 room is install with air-conditioner,tables&chair size is just what we required for as well as a prorector for us to set up our system. We have also find out that it cost use $80 per half day to carry out our buisness in that room.
contigency plan
Problem may have:
- air-con not working
-prodector not working
-room may be taken up for other purposes
Solution :
-call school technician to help out
-call school technician to help out
-Booked in at least 5 days advance to prevent taken up/B4 206&207 have the same ideal room for our business.

Product
Our product will be based on T-shirt. As we all know, T-shirt fashion are great protection from the sun and is useful for all wears, but the main reason is being fashion. T-shirt is usually button-less, collar-less, and pockets-less, with a round neck and short sleeves. T-shirt has wide varieties, but our company will be focusing on T-shirt that was ready made and T-shirt for customization. T-shirt is usually button-less, collar-less, and pocket-less, with a round neck and short sleeves

First of all, T-shirt that was ready made will be. . .

Undershirts, it is meant to be in 50% polyester 50% cotton material and used for wearing on the inside and another shirt or blazer over it.

Short Sleeves T-Shirt, material will also be cotton and it is meant to be for wearing comfort in a climate like Singapore which is hot.

Long Sleeves T-Shirt, material will be cotton and it is meant for comfort in wearing due to its material and it helps prevents cold, suitable for cold, rainy days in Singapore.

Sleeveless T-shirt, material will be polyester and it is for hot climate and it can be used as sports outfit

Cardigan, material will be acrylic, cotton and it seems to be popular among youths nowadays and it will be hot-seller among our target market.


Secondly, T-shirt for customization. . .
Undershirts, material will be 50% cotton and 50% polyester. Undershirt is normally worn on the inside with a blazer or a jacket to wear over. Customers are allowed to customize it on the front of the T-shirt where the design will be able to display.

Short Sleeves T-Shirt, material will also be cotton and this type of T-shirt is common and likely to be seen often. Despite of that, we are allowing customers to add on designs unto it and make it looks unique according to their preference. Of course they can have the ready made with design on it.

Long Sleeves T-Shirt, material will be cotton and this type of T-shirt are considered the least in which people would want to customize on it but nevertheless, we are still going to provide the service.

Sleeveless T-shirt, material will be polyester. Sleeveless T-shirt can be used as a form of sports outfit, which is why we allowed customization on it as it will looks good and certainly it looks unique.

Design
Our product’s design will be based on horoscopes, animals, meaningful wordings, eye catching wordings and etc. We choose to based our design on these is because that youths nowadays will buy things that matches their horoscope, and people surely like animals, and there are also a wide range of animals designed for them to choose for. Also meaningful wordings can be interesting and it may spread the message around to people, just by wearing it and go for shopping. Eye catching wordings may not look nice or sound nice but still it meet the purpose of catching people’s attention. Our product is designed to catch attention of people and improve product performance. Lastly, this would give us a strong advantage over our competitors.


Quality
Our product’s quality are guaranteed and also the overall of our product in terms of durability, reliability are better than our competitors as our product though are produce in Singapore, but our material for producing are imports from countries like Australian, New Zealand and etc. Though its imports were expensive and were from well-known country for its material for T-shirt, it will not affect our pricing made. We also got professionals to do the quality-check on the imports before manufacturing our product.

Features
Our product’s features will be that it is available for customization and that our product was of higher quality as compared to normal T-shirts the other printing company offered. We also have a many type of T-shirt that we allowed for customization and price is cheaper whereas our competitors does not have it yet.

Branding
Our product will have a brand that is based on horoscopes design or symbol. It allows our company to be easily distinguishes from our competitors and customers will be easier to identify and recognize our product.
Packaging
We will have our own design packaging like a paper bag rather than plastic bag. As paper bag is recyclable and biodegradable compared to plastic bag. Also our paper bag will be durable for customers to carry the T-shirt. This paper bag concept is also to spread the message of less usage of plastic bag and be more environmental friendly.

Price
In order to set the right pricing, we have consider certain objectives to make sure that our company will benefits, objectives such as, survival, product quality leadership, current profit maximization and etc.
In terms of survival, our company set a bottom line for our pricing for our product will be $12 and also to make sure we will earn yet set a price which the customer feel satisfy, we set the highest pricing for our product also, which is $25. Which is to say, our profit earning from selling one T-shirt, we gain a profit of $2 - $15.
Undershirts are priced $12- $15, it is such high price due to its good quality and uniqueness; because it is our first type of undershirt and we are the only seller.
Short-Sleeves T-shirts are priced at a standard price of $16. It is because this is the main selling point of our product and it is the most common product which customer would demand.
Long-Sleeves T-shirts are priced $18-$20. It is considered to be a difficult product to sell off at this price due to the hot climate in Singapore, but as to conquer that problem, we made special demand to our supplier to make the material thinner as to fit Singapore’s climate therefore, price will be slightly higher, which will be from $20-$25.
Sleeveless T-shirts are priced $14-$16. It is made to the point that we are creating this product into more towards a sports wear. So it will be a hot selling product.
Cardigans are priced at only $20. It is going to be fixed and this is the limited selling product, a season’s product, available only from our company.





Promotion
Promotion is one very important concept our company need to apply. As it will be our most important factor to get in contact with our market.
Our Promotion Package:
Limited Cardigan with horoscope T-shirt
5% discount for every 3 T-shirt purchase and 10% for every 5. (Only on specific DAY)
20% discount for the 100th , 150th , 200th customer.

Place

We choose vivo city shopping mall as our location because it is one of the biggest mall in local.We carry out obsevarsion and found out weekend will flood with people.This is the reason why we set up our company there due to the crowd.So we took some picture of areas that we can set up our booth .The reason that we choose the following area because it is not too big and it is near elculator.As it is easlier to be identify by our customer if they want to get back to us.Another reason for us to locate of company at vivo city is that the ways to get there is very convinence for our customers.The following pictures below is places that we will like to carry out our business:

Promotion
In order to target the right market, we will be going to schools and campuses to advertise on our product and also to bring it to public through word of mouth and the quality and design of our products.
Flyers and posters will be a tool which we will use at schools and campuses. We will also offer a discount for every new customer who was re-directed from previous customers.
TV advertising- we will get known celebrities or a short film of our product being wore by some hulks and pretty babes.
1 minute cost us $2000. This advertising method will only be used if our previous advertising method causes stagnant stage.

We will also allow the customer to test wear our product. If they like it, we will give them a discount. Building support for our product is what we will be doing for the first 3 months. But in order to remain fresh in ideas, we will be having new designs every 3 months. We also will come out with special promotion to keep up to the expectation of our customers who likes new promotions. Sampling is the only usable technique which we will use for the first 3 months.
We will also launch a new type of promotion if our business expands. The type of promotion is called personal selling. Our company will support those that work for us to earn their commission. This promotion will work through secondary schools and tertiary campuses but it will not be launch in the first 3 months because we do not have enough capital to support it or salvage our business if it fails.

Competitors (service)

Our competitors are mainly these 3 companies; Stitch N Print, EpicHouse, Createe. These 3 companies are our top rival in Singapore. They do have the type of services we provide which is the customization and personalization which can proved to be competitive and having not much advantage over them.
Company like Stitch N Print is a big company and has a good reputation for printing. Stitch N Print served her first badge of customers in the mid 2001 at well-known Army Market. Stitch N Print is specialized in Embroidery, Silkscreen Printing, Dye-Sub Printing, Heat transfer printing. Stitch N Print also invested in fully computerized multi-head embroidery, heat transfer and Dye-Sub printing machines, in order to provide more efficient service to its customers. Stitch N Print process through 3 core values, cheap, fast & good.
EpicHouse is a specialized company in T-shirt printing. It has a good reputation among secondary and tertiary schools. It also does have a group of loyal customers which were from secondary and tertiary schools. EpicHouse proves to be a tough competitor for us as it does provide service like personalization and customization which proves to be our hot selling point for our services. EpicHouse is a company which do not charge GST, design and delivery.
Createe is a T-shirt printing and design company which catered to educational institute and business sector in Singapore. Createe targets more in the corporate companies which is different from our target market BUT Createe is a big company compared to Stitch N Print and EpicHouse. Createe strives to satisfy customers by delivering the best print, design and services to their client regardless of sales value. Createe also believes that closing a sale is not the end but a genesis towards a new working relationship. This shows that Createe is focused on retaining their customer and building up a higher reputation among corporate companies.

Competitors (product)

These following companies will be the top 2 and the toughest competitors for our product:

Giordano, it is one of the top 3 competitors listed due to its reputation in the market and its known quality in terms of product. Giordano is also known to be good in the bringing forth of fashionable designer clothing, also its season’s wears. Giordano’s product has a limited time frame because of the ever changing of their season’s production. Therefore, their clothing can be noted as ‘limited edition’. Giordano’s product is quality and its pricing is reasonable. Their pricing starts from lowest $10.90 to highest $29.90. They do sell certain product in which our company does not, which are jeans and pants. Giordano is a big company and is always ahead of other retail stores like, hang ten, which is THEIR biggest rival and also 1 of the 2 of our competitors. Giordano will prove to be our biggest rival when it comes to reasonable pricing for high quality tee shirt and unique features and designs.

Hang Ten, is a product wear originally targeted for only surfers but since the overwhelming acceptance of the market, it is then bring into the retail or the fashion market for mass, not just the surfers. In Singapore, hang ten is also popular among teens, youths and adults. It has quite a good population in its cheap pricing and up to mark quality. Hang Ten, unlike Giordano, its product is greatly mass produced and does not really produce on accordance of season and they does not really have good design but unique design such as the ten toes which can be normally seen on the tee shirt. Hang Ten should prove to be our biggest rival in terms of pricing and mass production.

Service

Besides having our own product, providing service is also important. The service that we provide is something which the market already has but yet we are still going to provide it, due to the lack of quality in terms of printing and also the type of tee shirt used for it. Therefore, we are still going to provide such service because we believe that the lack of quality will be able to amend since we get it done with much effort to ensure the quality.

What we will be servicing will be tee shirt’s designs printing, stitching, embroidery and coloring. We are also able to help customer with their design brought to us and give some advice of the design’s effect of the end product. Delivery will also be part of our service if the customer request.

Place

In terms of distribution location, there is quite a few of places. First of all, we decided to bring our product and service into shopping mall, Vivo City in particular. The reason why we choose Vivo City is due to the popularity among locals and also one of the tourist attractions in Singapore. In place like Vivo City, we focus more on our product rather than service. Nevertheless, this location is chosen to be part of advertising our printing service and we believe that the word of mouth will greatly boost our known service to the mass.
Since we talk about product, we also do need to focus on our service. In order to make sure our service is being focused, our company will be entering into campuses to focus target the market which has the most potential of having our service, students. Reasons why we choose schools and campuses is because students nowadays do like to make class tee shirt, CCA tee shirt and others which to make known of their identity. We do provide printing service for the school to produce PE tee shirt.







Price (Product)
In order to set the right pricing, we have consider certain objectives to make sure that our company will benefits, objectives such as, survival, product quality leadership, current profit maximization and etc.
In terms of survival, our company set a bottom line for our pricing for our product will be $10 and also to make sure we will earn yet set a price which the customer feel satisfy, we set the highest pricing for our product also, which is $25. Which is to say, our profit earning from selling one T-shirt, we gain a profit of $4 - $15.
Undershirts are priced $12- $15, it is such high price due to its good quality and uniqueness; because it is our first type of undershirt and we are the only seller.
Short-Sleeves T-shirts are priced at a standard price of $16. It is because this is the main selling point of our product and it is the most common product which customer would demand.
Long-Sleeves T-shirts are priced $18-$20. It is considered to be a difficult product to sell off at this price due to the hot climate in Singapore, but as to conquer that problem, we made special demand to our supplier to make the material thinner as to fit Singapore’s climate therefore, price will be slightly higher, which will be from $20-$25.
Sleeveless T-shirts are priced $14-$16. It is made to the point that we are creating this product into more towards a sports wear. So it will be a hot selling product.
Cardigans are priced at only $20. It is going to be fixed and this is the limited selling product, a season’s product, available only from our company.
Prices above will be subject to changes.

Price (Service)

In this category, the price will be totally different as of the above pricing for product.
Our basic cost for a piece of tee shirt is $7. These tee shirts will be plain and only these few basics color as stated below.
White - $7, Black - $7, Red - $7, Blue - $7, Yellow - $7
Any other colors will be charges an additional of $1. These colors are not those in designs for printing but just the color of the tee shirt.
Designs for printing will be charged at a minimum of $2-$5. Charges will be depending on the complexity of design and the difficulty for printing.
Stitches and embroidery will also be charged from $2-$5. Charges will be depending on the complexity of design and the difficulty for printing.
Polo tee and Crew neck tee will be charged higher in terms of designs, stitches and embroidery, and coloring. The charges will be a dollar higher than normal tee shirt.

Target Market
There will be two category of target market for which to meet our product and service.
Our product will be targeting people like teenagers, young adults of both gender and mainly will be the Chinese, age range from 14-21. Based on the observation research held on our field trip to Vivo City, people of this particular age group wear clothing which seems less special or unique, in terms of design, also most of their wearing are considered to be mix and match. Our product does have special and/or unique designs and can be easily mix and match due to the professional advising to mix and match of our product by our staffs. Our staffs will also be able to advice them some easy color matching for clothing and different types of mix and match, even if the customer does not buy our product. No fee will be charged for all the advice given.
Our service will be targeting market which is considered to be either studying in school/campus, CCA participants or maybe teachers. This is to ensure we maximize the potential of our service by making our service known throughout the market and also to build in rapport. Building up a relationship among the schools and students, we will be able to gain a long-term credibility and customer. Our service is better at producing mass for which it will not be as expensive as just printing a couple of tee shirt only. Due to some observation on our travel around Singapore, we realize that certain small and medium enterprise does need to produce own unique uniforms or working tee by printing service BUT they do need to ensure the quality of the tee shirt and the printing services. Therefore, we do reach out and service these companies, so long as they are our customers.

Product
Our company will be going onto selling our tee shirt printing service but most importantly, we will also be having produced our own product. Our product will be based on and focused on design rather than quality because that will be the selling point of tee shirt in this current market and also our targeted market.
First of all, T-shirt that was ready made will be. . .

1. Undershirts, it is meant to be in 50% polyester 50% cotton material and used for wearing on the inside and another shirt or blazer over it.

2. Short Sleeves T-Shirt, material will also be cotton and it is meant to be for wearing comfort in a climate like Singapore which is hot.

3. Long Sleeves T-Shirt, material will be cotton and it is meant for comfort in wearing due to its material and it helps prevents cold, suitable for cold, rainy days in Singapore.

4. Sleeveless T-shirt, material will be polyester and it is for hot climate and it can be used as sports outfit

5. Cardigan, material will be acrylic, cotton and it seems to be popular among youths nowadays and it will be hot-seller among our target market.

From the above, there will also be polo tee and crew neck tee for sale too. Both of these will be short sleeves, just like the normal type of product in the market. The only difference will be the design and the uniqueness of features.


Secondly, T-shirt for customization. . .

1. Undershirts, material will be 50% cotton and 50% polyester. Undershirt is normally worn on the inside with a blazer or a jacket to wear over. Customers are allowed to customize it on the front of the T-shirt where the design will be able to display.

2. Short Sleeves T-Shirt, material will also be cotton and this type of T-shirt is common and likely to be seen often. Despite of that, we are allowing customers to add on designs unto it and make it looks unique according to their preference. Of course they can have the ready made with design on it.

3. Long Sleeves T-Shirt, material will be cotton and this type of T-shirt are considered the least in which people would want to customize on it but nevertheless, we are still going to provide the service.

4. Sleeveless T-shirt, material will be polyester. Sleeveless T-shirt can be used as a form of sports outfit, which is why we allowed customization on it as it will looks good and certainly it looks unique.

From the above, there will also be polo tee and crew neck tee for sale too. Both of these will be short sleeves, just like the normal type of product in the market. The only difference will be the design and the uniqueness of features.




Features
Our product’s features will be that it is available for customization and that our product was of higher quality as compared to normal T-shirts the other printing company offered. We also have a many type of T-shirt that we allowed for customization and price is cheaper whereas our competitors does not have it yet.
Packaging
We will have our own design packaging like a paper bag rather than plastic bag. As paper bag is recyclable and biodegradable compared to plastic bag. Also our paper bag will be durable for customers to carry the T-shirt. This paper bag concept is also to spread the message of less usage of plastic bag and be more environmental friendly.
Branding
Our product will have a brand that is based on horoscopes design or symbol. It allows our company to be easily distinguishes from our competitors and customers will be easier to identify and recognize our product.
Design
Our product’s design will be based on horoscopes, animals, meaningful wordings, eye catching wordings and etc. We choose to based our design on these is because that youths nowadays will buy things that matches their horoscope, and people surely like animals, and there are also a wide range of animals designed for them to choose for. Also meaningful wordings can be interesting and it may spread the message around to people, just by wearing it and go for shopping. Eye catching wordings may not look nice or sound nice but still it meet the purpose of catching people’s attention. Our product is designed to catch attention of people and improve product performance. Lastly, this would give us a strong advantage over our competitors.

Quality
Our product’s quality are guaranteed and also the overall of our product in terms of durability, reliability are better than our competitors as our product though are produce in Singapore, but our material for producing are imports from countries like Australian, New Zealand and etc. Though its imports were expensive and were from well-known country for its material for T-shirt, it will not affect our pricing made. We also got professionals to do the quality-check on the imports before manufacturing our product.
Our material used: polyester, cotton, acrylic
These materials are soft and smooth, which is comfortable for wearing. It is targeted due to the local climate of Singapore.
Type of clothes design available: polo tee (only short sleeves), crew neck (short sleeves, long sleeves), undershirt, V-cut, curve-cutting, double-sided wear.
These designs allow the product to be quickly produced and also look good for wearing. The end production of our product is definitely good in looking and comfortable in wearing. These two points are what we targeted for.

Promotion
In order to target the right market, we will be going to schools and campuses to advertise on our product and also to bring it to public through word of mouth and the quality and design of our products.
Flyers and posters will be a tool which we will use at schools and campuses. We will also offer a discount for every new customer who was re-directed from previous customers.
TV advertising- we will get known celebrities or a short film of our product being wore by some hulks and pretty babes.
1 minute cost us $2000. This advertising method will only be used if our previous advertising method causes stagnant stage.

We will also allow the customer to test wear our product. If they like it, we will give them a discount. Building support for our product is what we will be doing for the first 3 months. But in order to remain fresh in ideas, we will be having new designs every 3 months. We also will come out with special promotion to keep up to the expectation of our customers who likes new promotions. Sampling is the only usable technique which we will use for the first 3 months.

We will also launch a new type of promotion if our business expands. The type of promotion is called personal selling. Our company will support those that work for us to earn their commission. This promotion will work through secondary schools and tertiary campuses but it will not be launch in the first 3 months because we do not have enough capital to support it or salvage our business if it fails.